“Be Yourself” May Be the Worst Advice We Give Children

It sounds harmless enough to print on a mug. Be yourself. Follow your heart. You are perfect just the way you are. American parents have repeated some version of this phrase to their children for two generations now, and the research on what it actually produced is no longer ambiguous. It did not produce more confident, more resilient, more admirable people. In many documented respects, it produced the opposite.


Few pieces of parenting advice sound less controversial than “be yourself.” It carries no obvious downside, asks nothing hard of a child, and fits comfortably on a bedroom poster next to a rainbow. That is precisely what makes it worth examining closely, because the assumption buried inside it, that a child’s self as currently constituted is already something worth simply affirming and expressing rather than something worth shaping, disciplining, and improving, turns out to be one of the more consequential ideas American parenting and education absorbed over the past half century. And a genuinely substantial body of psychological research, built by researchers with no religious or political axe to grind, suggests that assumption was wrong.

What the Self-Esteem Movement Actually Produced

The intellectual history here matters, because “be yourself” did not emerge from nowhere. It grew directly out of the self-esteem movement that swept through American parenting and education beginning in the 1970s and 80s, built on a genuinely appealing theory: researchers had noticed that successful, high-achieving students tended to report feeling good about themselves, and reasoned backward that if schools and parents could simply manufacture that same feeling of self-worth in every child, achievement and good behavior would naturally follow. Psychologist Roy Baumeister was among the first serious researchers to test that assumption directly, and what he found was that the causal arrow pointed the wrong way. High self-esteem did not produce success. Success, along with a hundred other factors, sometimes produced high self-esteem, but manufacturing the feeling artificially, through unconditional praise disconnected from actual behavior or achievement, did nothing to produce the outcomes the movement promised.

What it did produce, according to San Diego State University psychologist Jean Twenge, was measurable. Twenge and her colleagues examined the Narcissistic Personality Inventory responses of 16,475 college students gathered between 1982 and 2006 and found a 30 percent jump in the share of students scoring above average for narcissism over that period, a span that closely tracks the self-esteem movement’s rise through American K-12 education. The American Freshman Survey, which has polled incoming college students nationwide for decades, found that freshmen in 2013 rated themselves substantially more likely to be “above average” in leadership, writing ability, and academic drive than their Baby Boomer-era counterparts had in 1960, a gap professors grading their actual work often found difficult to square with reality. Ohio State researcher Brad Bushman, who has spent years studying the link between self-regard and aggression, found the trend lines moving in an unmistakable direction over the same decades: self-esteem scores rose, narcissism rose alongside it, and empathy measurably declined. Bushman’s research also overturned a long-standing assumption about violence itself. Clinicians had generally believed aggressive, violent people suffered from low self-esteem masked by bluster. The data showed the opposite: violent and aggressive individuals consistently displayed inflated, not diminished, self-regard.

Fast Facts

30 percent: Increase in college students scoring above average for narcissism between 1982 and 2006, per Jean Twenge’s research
1 in 10: Adults in their twenties showing symptoms of narcissistic personality disorder, compared with 3 percent of adults 65 and older
210 points: Average SAT score advantage for children who could delay gratification for 15 minutes in Walter Mischel’s famous “marshmallow test,” compared with children who could wait only 30 seconds
2011: A landmark longitudinal study by Terrie Moffitt and colleagues finds that low childhood self-control predicts adult addiction, financial struggle, and criminal conviction, independent of intelligence or family background
The core distinction: Narcissists believe they are superior; people with healthy self-esteem believe they are worthy, per developmental psychologist Eddie Brummelman’s research

The Crucial Difference Between Feeling Worthy and Believing You’re Superior

The most useful concept to emerge from this body of research is a distinction most parents were never taught, but that changes everything about how praise and affirmation should actually be delivered. University of Amsterdam developmental psychologist Eddie Brummelman, who has spent years studying the relationship between praise and narcissism in children, draws the line precisely: narcissists believe they are superior to others; people with genuinely healthy self-esteem believe they are worthy, a categorically different and far more stable foundation. Brummelman’s research on what he calls the “praise paradox” found that well-intentioned, inflated praise, telling a child she is the smartest, most talented, most special child in the room regardless of what she has actually done, tends to cultivate the first category rather than the second. Praise tied to genuine effort and real accomplishment, by contrast, “you worked hard on that, and it shows,” teaches a child to associate pride with something she actually earned, a lesson that produces resilience precisely because it survives contact with failure. Praise divorced from any actual behavior teaches a child to expect validation as her due, a lesson that collapses instantly the first time the world declines to affirm her.

Twenge has pointed to a specific, almost comically direct illustration of the pattern: a preschool song, sung for decades in classrooms across the country to the tune of “Frère Jacques,” that has children repeat back the words “I am special, I am special, look at me.” The song is not malicious, and no teacher singing it intends any harm. But the sentiment it instills, unearned specialness as a starting assumption rather than a status to be built, is nearly identical to a belief statement researchers actually use to measure narcissistic tendencies in adults. “We need to stop endlessly repeating ‘you’re special’ and having children repeat that back,” Twenge has said plainly. “Kids are self-centered enough already.”

“Narcissists believe they are superior. People with healthy self-esteem believe they are worthy.”
— Eddie Brummelman, developmental psychologist, University of Amsterdam

What Actually Predicts a Life Worth Living

If unconditional self-affirmation does not reliably produce successful, admirable adults, the obvious question is what does. Here the research is, if anything, even more decisive, and it points toward precisely the qualities “be yourself” tends to leave undeveloped: discipline, self-control, and the willingness to sacrifice present comfort for a future good. Psychologist Walter Mischel’s famous “marshmallow test,” first conducted at Stanford in the late 1960s, offered young children a single treat immediately or two treats if they could wait roughly fifteen minutes alone in a room with the treat in front of them. When Mischel tracked down as many of those same children as he could find years later, the correlation between their childhood ability to delay gratification and their eventual outcomes was striking: children who had managed to wait the full fifteen minutes scored, on average, 210 points higher on the SAT than children who rang the bell for immediate gratification within thirty seconds.

Angela Duckworth, who trained under Mischel and went on to build an entire research career studying what she calls “grit,” the combination of sustained passion and perseverance toward long-term goals, has argued directly that character, not raw intellect, is the better predictor of who actually flourishes. Her own application essay to graduate school, written after years working in classrooms, put the point bluntly: “The problem, I think, is not only the schools but also the students themselves… To help chronically low-performing but intelligent students, educators and parents must first recognize that character is at least as important as intellect.” A landmark 2011 longitudinal study led by psychologist Terrie Moffitt, following a large cohort of children into adulthood, found that low self-control in childhood predicted meaningfully worse outcomes decades later, including higher rates of substance abuse, financial struggle, and criminal conviction, independent of the child’s intelligence or socioeconomic background. Self-control, not self-esteem, turned out to be the trait that actually protected children’s futures.

Character Formation Requires a Standard Outside the Self

What ties all of this research together is a conclusion that should feel familiar to anyone raised within a serious religious tradition, even though none of the researchers cited above were making a theological argument: a person cannot be shaped into someone worthy of respect using nothing but affirmation of who they already happen to be. Shaping requires a standard external to the self, something to grow toward that is not simply a mirror reflecting back whatever already exists. This is precisely the insight C.S. Lewis pressed decades before any of this research existed, warning that an education built entirely on debunking objective standards of value while still somehow expecting young people to develop virtue, courage, and honor was asking for something it had already made impossible, men and women with what he memorably called no chests, no trained sentiment capable of loving the good and hating the bad because no one had ever bothered to train it. “Be yourself” is, in effect, a modern restatement of exactly the education Lewis warned against: an appeal to authenticity that quietly assumes the self needs no cultivation at all, only expression.

Scripture offers the alternative model this magazine believes actually produces the confident, resilient, genuinely admirable adults every parent hopes to raise. Character is formed through discipline, not affirmation alone; the book of Hebrews describes discipline as something no one enjoys in the moment yet which “yields a harvest of righteousness and peace” precisely because it was endured rather than avoided. A child is not born already the person he is meant to become. He is born with the raw material for that person, and it is the patient, sometimes unwelcome work of correction, responsibility, and earned achievement, not the passive affirmation of whatever impulse currently occupies him, that actually builds someone worth becoming.

What Better Advice Sounds Like

None of this means parents should withhold love, encouragement, or genuine praise from their children, and this magazine is not arguing for a return to harshness for its own sake. It means the specific advice matters. “Be yourself” tells a child the project is already finished. Something closer to “become someone worthy of respect” tells a child the truth: that character is built, not discovered, through the accumulation of small disciplines, kept promises, hard-won skills, and the willingness to sacrifice immediate comfort for a future good, exactly the qualities the research above identifies as the actual predictors of a flourishing life. Praise that names specific effort and real accomplishment, rather than innate specialness, builds a child who associates pride with something earned. Responsibility, chores, real consequences for real choices, and the expectation that a child can and should improve, rather than simply express what already exists inside him, are not old-fashioned cruelties. They are, according to research spanning five decades and researchers with no shared ideological agenda, considerably closer to what actually works.

The Bottom Line

Every generation of parents wants the same thing for their children: confidence that holds up under real pressure, resilience that survives real failure, and a character other people genuinely want to be around. The self-esteem movement promised that all three could be manufactured through unconditional affirmation, and the data collected since is remarkably consistent in showing that promise did not hold. What the evidence points toward instead is older, less comfortable, and considerably more demanding: children become people worthy of respect not because they were told, repeatedly, that they already were, but because someone who loved them enough cared more about who they were becoming than about how good the affirmation felt in the moment. That is not a rejection of self-worth. It is the only path research and Scripture alike suggest actually leads there.


References

Rob Henderson, commentary on the self-esteem movement and Roy Baumeister’s early research, July 2025
EdWeek, “Those Self-Esteem Efforts Really Might Have Made Students More Narcissistic,” citing Jean Twenge
Bend Bulletin, “The self-esteem trap,” citing Jean Twenge, Carl Pickhardt, and Brad Bushman
Psychology Today, “Self-Esteem and Narcissism in Children,” interview with Eddie Brummelman
Bing Nursery School, Stanford, “Visiting Scholar Eddie Brummelman Presents ‘The Praise Paradox: How Well-Intended Words Can Backfire'”
NBC News, “College students think they’re so special,” citing Jean Twenge’s Narcissistic Personality Inventory research
Farnam Street, “Angela Duckworth: Why Grit Matters More than IQ”
Frontiers in Psychology, “The Role of Self-control and Grit in Domains of School Success in Students of Primary and Secondary School,” 2017
Moffitt et al., longitudinal self-control study, cited via University of Southern Maine research compilation
Duckworth, Tsukayama, and Kirby, “Is It Really Self-Control? Examining the Predictive Power of the Delay of Gratification Task”

Author

  • Alfonso Pereira

    Alfonso Pereira
    World Cultures Expert | Contributor

    Alfonso Pereira earned his Ph.D. in Cultural Anthropology from University College London and a Master’s in History and Civilization from the University of Lisbon. He has conducted field research on cultural identity, ideology, and globalization. Alfonso contributes globally minded analysis that examines the preservation of Western values amid shifting international narratives.

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